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Published on July 22, 2024

This Is Your Brain on Junk Food

Here are some effects ultra-processed foods may have on cravings, learning and mental health.

It probably comes as no surprise that diets high in ultra-processed foods or “junk” foods aren't great for your body. According to PIH Health Clinical Nutrition Manager, Cortney Kaller MDA RDN CNSC, “Ultra-processed foods, high in calories, fat, sugar, and sodium but low in nutritional value, not only make it hard to maintain a healthy weight but also increase the risk of serious health conditions and impact brain function.”

Recent research suggests that ultra-processed foods can act like addictive substances, much in the same way as alcohol, nicotine or drugs such as cocaine. They may also affect how we learn and remember. Additionally, it is believed that eating too much ultra-processed food may affect how we feel and may even raise our risk for mental health problems.

graphic of junk food feed the brain

What are ultra-processed foods?

These are foods that typically come in boxes, bags and packages at the grocery store, such as chips, cookies, crackers, ice cream and snack bars. Even foods like breakfast cereal and yogurt are often highly processed. When these foods are made, the cellular structure of ingredients is broken down to make them easier to eat and digest quickly, which also means they hit our brain fast. Ultra-processed ingredients are designed to enhance flavor, texture and cravability and the foods are also usually high in fat and sugar, which causes us to want to keep eating them.

How do ultra-processed foods affect the brain?

It is not yet understood exactly how these foods affect brain activity, and more research needs to be done on the subject. What is known is that many ultra-processed foods have a strong effect on the brain’s reward system and do so quickly. This is the part of the brain that is involved in pleasure, motivation and learning.

One study showed that after eating high-fat, high-sugar snacks for eight weeks, participants had higher brain activity when they saw similar food elsewhere. So, if you see a commercial or pass a box of your favorite cookies, heightened brain activity may up your cravings and make it more likely you’ll eat the food again. This may be why people feel like they’re addicted to junk food and can’t stop eating it. Or why they feel irritated or agitated when they try to cut back on eating these foods.

Other research has suggested that eating processed foods that are high in saturated fat and added sugar may reduce performance on some learning and memory tests. And according to a review of research in the journal BMJ, ultra-processed food may increase your risk of depression, anxiety and sleep problems.

What can you do?

“The key is to eat less junk food and focus on whole foods like fruits, vegetables, whole grains, and lean proteins. Always read labels and avoid ingredients that are unfamiliar or hard to pronounce”, explains Cortney. Read labels and avoid products with ingredients that are unfamiliar or that you can’t pronounce. By reducing your consumption of ultra-processed foods, you’ll likely find that you crave them less. You’ll also be doing something good not only for your body, but for your brain as well.

The information in Healthy Living Online is for educational purposes only.  It is not intended nor implied to be a substitute for professional medical advice.  The reader should always consult his or her healthcare provider to determine the appropriateness of the information for their own situation, or if they have any questions regarding a medical condition or treatment plan.

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